switch to natural and organic cosmetics i.e THE INNATE

Natural and organic cosmetics are greatly influencing and changing the cosmetics panorama. While “beauty” is still the main term that comes to mind when we think about cosmetic products, an increasing number of consumers expect to find “sustainable”, “environmentally friendly” and “ethical” qualities in the cosmetics they purchase. Natural and organic cosmetics represent these in an authentic way as they are part of their core values and commitment not only to human wellbeing, but also to the protection of the environment and biodiversity. Are you considering going for more natural and organic cosmetics to take care of your body? NATRUE gives you three good reasons to switch from conventional to natural.

#1 Natural and organic care for your body

Conventional cosmetics frequently contain a high percentage of petroleum-based ingredients, and can include substances such as phthalates, oxybenzone or parabens. Although regulated for safe use in cosmetics, the use of petroleum-based ingredients is inconsistent with the concept of truly natural and organic cosmetics, whose composition should predominately be made of minerals, natural and organic plant extracts, products from microorganisms, or substances derived from these sources. The properties of these complex mixtures, such as those from plant extracts and oils, naturally help protect, nourish and hydrate the skin. In addition, the fact that sustainable, organic and biodegradable ingredients can be found in natural and organic cosmetics also helps to reassure consumers about the authenticity, origin and quality of these products.

A more sustainable and environmentally friendly approach

Many petroleum-based ingredients frequently used in conventional cosmetics require extensive mining, as it is the case of petroleum, aluminium or lead, which endangers soils and poses a threat to wildlife habitats. Unlike petrochemical substances, natural and organic ones come from mostly from the cultivation of plants and flowers, whose extracts are used in cosmetic formulation. The use of a diverse range of natural and organic raw materials requires that the biodiversity of wildlife habitats is protected, and that a sustainable production of various plant and flower species is preserved. Methods such as organic farming and biodynamic agriculture, which are strongly supported by many NATRUE member companies who obtain their ingredients directly from their own gardens, guarantee more sustainable sourcing and contributes to biodiversity preservation

Much more than just a cosmetic: the ethical and social dimension Natural and organic beauty brands are often small and medium enterprises (SMEs) whose production is mostly carried out at local, regional or national level. A more local production can contribute to more sustainable and potentially shorter supply chains, as well as to a more personal, authentic image of the brand.?

and our brand promises sulphate free products and paraben free too which is not only safe for us to use but even for the environment!